Tech
Accelerators are all the rage – so what’s the big idea
This
month, Barclays Bank in the UK, launched its sponsorship of a new London based FinTech
Accelerator. Barclays has, according to
its own PR machine, again proved itself a leader in innovation. Barclays is in the vanguard of the major UK
Banks who are looking to utilise a Tech Accelerator to help them build a
meaningful relationship with those innovative creative types who have the big
ideas required to revolutionise the Banking industry. However, they are not alone, as according to
Sally Davies of the FT, there are now at least 4 FinTech Accelerators based in
London alone. http://www.ft.com/cms/s/0/112c6932-bf37-11e3-a4af-00144feabdc0.html#axzz355VyuFLh
And it’s
not just Finance organisations that have gone Accelerator crazy, there are also
MedTech and CleanTech Accelerators. So,
is this love of the Tech Accelerator the start of a beautiful and productive
partnership between Big Business and Tech Start Ups or is it as likely to
succeed and be as shortlived as a Britney Spears Vegas wedding? This blog attempts to get under the skin of
the Tech Accelerator craze and get a sense for why they are the “must have”
accesory for any self-respecting industry heavyweight in 2015.
What is a Tech Accelerator?
A Tech
Accelerator is usually found in the following format. A collection of small entrepreneurial start
ups and/or entrepreneurs who are bought together (sometimes following a
selection/competition process) in an environment where they are provided with
some or all of the following in an effort to accelerate their business
development: seed funding, premises, access to private networks, mentoring and
exposure to new markets. In return the
start ups give up some or all of the following:
percentage of equity, sole rights to IP and preferential purchase rights
to the Tech Accelerator’s sponsors in order to bring proprietry innovation to
the sponsor’s business.
Why do Big Businesses want one?
Simple –
they are desperate to find relevant digital innovations that they can incorporate
into their businesses. They are convinced that they have neither the skills nor
culture capable of generating enough innovation at the speed required. In essence, the disruption that is being
wrought by the digital revolution has scared the pants off most established
businesses - even a passing glance at the turnover of businesses in the FTSE
100 or Dow Jones 100 is enough to make any vaguely competent CEO aware of the
fragile and transitory nature of their business. This maelstrom of digitally driven change and
uncertainty creates a voracious demand for the type of rapid innovation
required to ensure a big business keeps up with an ever changing marketplace. Big businesses see start ups as a rich source
of disruptive thinking and innovation and they want in. There is also a nice additional pay off for
the brand of the big business through their association with cool Start Ups.
Why do Start ups want to participate?
Simple –
cash flow, access to markets and a sense of kudos. For Start Ups cash is like oxygen to fuel
their creative fires. It doesn’t take
much but it does take some to keep them stoked and they are happy to take
what’s on offer. Access to markets is
also hugely valuable as it can support more rapid customer acquisition and a
sense of kudos is important as there aren’t many entrepreneurs known for their
lack of ego. What’s interesting is that
the Start Ups are also bombarded with other goodies that they probably don’t
realise the value of at first glance.
These extras such as business mentors and guides, access to Start Up
networks etc are often what can make the difference for the Start Up but its
not generally why they join a Tech Accelerator.
Why are Tech Accelerators the hot cool thing now?
What is
fascinating is that Tech Accelerators are a relatively new phenomenon and its
interesting to figure out why they are proliferating now. Here’s my view. Essentially big businesses have an insatiable
demand for digital innovation that it can’t meet itself. Big Demand.
On the supply side there are now more entrepreneurs and Start Ups than
ever before. It appears that the cool
kids graduating from Uni no longer want to be consultants, bankers or
lawyers. Now according to the Wall
Street Journal they all want to be entrepreneurs. Consistent Supply. http://blogs.wsj.com/atwork/2014/03/17/m-b-a-s-want-instant-entrepreneurship-gratification/
So
pervasive is this love of the entrepreneur in modern culture that Barbie
recently launched a new version of Barbie – specced out as an
entrepreneur. http://www.independent.co.uk/news/business/news/barbie-means-business-as-mattel-launches-entrepreneur-doll-9549148.html
So there
is both big demand and consistent supply.
However, the two elements (big business and entrepreneurs) do not make
easy bed fellows. So what has enabled
this profusion of Tech Accelerators to spring up? There
seem to be a few key requirements:
Viable Brokers: Big Business and Start Ups
speak a very different language and have very different needs. When left to their own devices the coupling
just doesn’t work. As a result a series
of brokers have sprung up to facilitate the coming together. Some are bespoke organisations (TechStars et
al) others are the big consultancies (Accenture et al). These brokers enable the two parties to
cooperate effectively and create and manage the Tech Accelerator “Deal” that
the two parties sign up for.
Worthwhile Packages: What the
brokers have been able to do is to create a “Deal” that appeals to all
parties. This includes the necesities of
funky location, decent funding, suitable share holding and excellent access to
new markets as well as the non-tangibles such as maintaining control of
decisions and creative direction and the provision of relevant and credible
business mentors.
Credible Partners: At the best of times
entrepreneurs are generally allergic to big business so it is important that
the sponsoring partners are credible and have at least some sense of innovation
about their history.
Focussed Accelerators: Finally of
major importance is that the Accelerator has a focus e.g. FinTech, MedTech
etc. This allows the Start Ups to feel
relevant and the innovation to be meaningful to the sponsor. Much as it would be amusing for Barclays to
sponsor a Tech Accelerator that created another interesting digital way of
booking a restaurant table it is highly unlikely to be of use to either party. To facilitate the set up of a relevant Tech
Accelerator it is of vital importance that the brokers can a) help the sponsors
identify and articulate their key issues in a simple and meaningful way and b)
help the sponsors select and recruit an appropriate cadre of suitable Start Ups
to participate.
So what’s next for the Tech Accelerators?
I think we
have only just seen the start of what is likely to be a profusion of Tech
Accelerators. As big business becomes
more transparent and therefore more prone to disruption I think we are going to
see the launch of more and more Tech Accelerators. So as well as more FinTech, MedTech and Clean
Tech Accelerators stand by for ProfTech Accelerators (focussed on professional
services), EnergyTech Accelerators (focussed on the energy markets) and GovTech
(focussed on innovation in government).
It should be a lot of fun.